history

 

 

2006

 

january 19 2006
the chairman of bird, mr. xu lihua won the award of “the top ten persons of chinese brand founder” in the second “chinese brand conference of 2005”, which co-organized by china industrial cooperative association, china news cultural promoting association, china brand management academy and the chinese brand managing trainer association.

 

january 2006
according to the information of the ministry of information industry, bird has accumulated to sell 13.93 million mobiles phoness till the year of 2005 with the first place of six consecutive years among domestic brands and to sell 50 million mobiles phoness in worldwide to become the first chinese brand to break the 50 million records.

 

january 2006
according to the information of china customs, bird has exported 6.11 million units of mobiles phoness and with an accumulated record of 10 million with the respective of the first place exporting of three consecutive years from the year 2003 to 2005.

 

 

2005

december 21, 2005
mr. xu lihua was granted the title of “china mobiles phones ten year outstanding devoting person”, which sponsored by the china mobiles telecommunication association.

 

december 2005
as the outcome of the “sixth ccid china mobiles phones user satisfying survey”, bird won the four awards of “users’ satisfied brand”, “users’ satisfied quality product”, “users’ satisfied entertainment mobiles phones” and “remarkable accomplishment in overseas market.”

 

november 30, 2005
ningbo bird co. ltd. signed the contract with the french sagem company to invest and establish the second joint-venture company named ningbo sagem bird research & development co. ltd (nsbrd).

 

november 2005
bird has won the title of “china made - most growth independent brand enterprise of mobiles phones industry” from the “2005 chinese independent innovative brand high-level forum” sponsored by economic daily.

 

august 2005
bird ranked 67 with its brand value of 7271 million rmb according to the 2005 of “the 500 most valuable brands in china” posted by the world brand conference sponsored by world brand laboratory.

 

june 2005
as the outcome of the “sixth ccid china mobiles phones user satisfying survey”, bird won the four awards of “users’ satisfied brand award”, “users’ honest service award”, “users’ maintenance quality award” and “environmental protection and health award.”

 

april 2005
bird won “2005 cctv my favorite chinese brand” in the “my favorite chinese brand survey” activity organized by cctv the economic channel.

 

february 2005
the first fingerprint identifying phones, in which jointly bird r&d and chinese academy of sciences, passed by the national certifying in beijing.

 

 

2004

may 2004

bird signed the long-term strategic cooperation memorandum with the german siemens company jointly to develop, manufacture and distribute mobiles phoness worldwide.

 

april 2004
according to the information of china customs, bird’s first quarter exports reached 600 thousand units, a historical high exceeding the total exports of the year 2003.

 

march 10, 2004
bird won the title of “zhejiang famous brand” at the first year.

 

march 2004
as the outcome of “2003 ccid china mobiles phones user satisfying survey”, bird won the two awards of “users’ satisfied appearance design award” and “users’ satisfying innovation award”, “users’ maintenance quality award” and “environmental protection and health award”. and also won the title of “2003 successful enterprise in the mobiles final products of the year” at the 2004 china communications market annual conference.

 

february 3, 2004
bird’s president mr. xu lihua was elected as the “top 10 zhejiang business man” by zhejiang tv broadcasting group.

 

january 2004
according to the information of the ministry of information industry, bird has accumulated to sell 11.75 million mobiles phoness till the year of 2003 to gain the first place of four consecutive years among domestic brands and the first time exceeded all foreign brands to won the first selling place in the nation.

 

 

2003


december 2003
bird’s president mr. xu lihua was nominated to be the “2003 cctv china economic person of the year”

 

november 28, 2003
bird has won the title of “china market product quality user satisfying consumer first choice brand” from the “china market product quality user satisfying survey” sponsored by people’s daily news.

 

november 15, 2003
mr. xu lihua was chosen to be the “2003 chinese outstanding manager” by the fourth chinese outstanding manager forum.

 

november 15, 2003
mr. xu lihua won the title of “the 2003 chinese digital person” by beijing evening, outstanding person magazine and the computer world.

 

september 1, 2003
bird‘s gsm mobiles phones won the title of “the china famous brand” by the bureau of national quality technology supervision and inspection.

 

august 28, 2003
bird called a press conference at the great wall hotel beijing to announce the first sub-brand “doeasy” was introduced and announced the first model “doeasy e868” product, which marks the chinese high-tech mobiles telecommunications products into the “creation country”.

 

august 2003
bird won “the public favorite top ten enterprises award”, “users’ satisfied brand award”, “reliable enterprise award” and “service innovation award” in the 2003 forth ccid china mobiles phones service user satisfying survey. bird’s customer service has gained the customer’s trust by several years of hard work.

 

july 2003
according to the information of the ministry of information industry, during the fist half year of 2003, bird became the leadership on the market with the 15.01% occupancy rate of the china market.

 

may 30, 2003
mr. xu lihua was voted to be the chairman of bird’s board of directors during its seventh meeting of the second boarding meeting. the former chairman ms. yu hongyi was promoted to be the vice mayor of the ningbo city.

 

may 2003
xu lihua and the bird brand both ranked first in “the preeminent persons and brands in national mobiles phones development” sponsored by “the chinese electronics” and ccid.

 

march 2003
according to the first quarter of the information of the ministry of information industry, domestic mobiles phones brands first time exceeding 50% of marketing share in china and bird’s mobiles phones sold 3.37 million exceeded motorola and nokia became the first place of the china market.

 

march 2003
bird walked next step to expand the sales network to establish another 13 new branches. since then bird had 41 branches in total over the nation.

 

march 2003
bird was awarded “the 2002 china mobiles phones market the year successful enterprise.”

 

february 2003
bird’s general manager mr. xu lihua was chosen to be “the 2002 china it top ten person.”

 

january 2003
according to the information of ministry of information industry, bird ranked first place among domestic brands for the three consecutive years from 2000 to 2002.

 

january 17, 2003
bird won the award of “best user satisfying brand” in the 2002 china mobiles phones user satisfying product survey sponsored by the china academy of the industrial development of electronic information, the electronic information center of ministry of information industry and china mobiles communications industrial network. additional, bird’s s3220 model and the v series products won “calling quality satisfying product award” and “appearance design satisfying product”, the g series products won “innovation functional satisfying product award.”

 

 

2002


december 17, 2002
bird celebrated for producing the 10 millionth mobiles phoness in the new industrial zone.

 

october 28, 2002
bird held the formal and grand ceremony celebrating the tenth anniversary of bird and the completion of the bird industrial zone.

 

august 29, 2002
bird signed a contract with the french sagem company, to setup a joint-venture company named ningbo sagem electronic co. ltd (nbbse) with 20-million unit production capacity.

 

may 8, 2002

the fenghua bird technology development co. ltd renamed to ningbo bird technology group co. ltd.

 

march 7, 2002
bird named the liaoning soccer team to “bird fighting team”.

 

 

2001


december 2001
bird’s sales quantity reached 2.5 million units and continued to be the first place of domestic mobiles phones brand.

 

december 2001
bird won the award of “domestic mobiles phones consumer satisfying brand” and “domestic mobiles phones consumer famous brand” in the 2001 china it product consumer behavior survey.

 

september 4, 2001
the first enterprise post-phd study station of ningbo city started to operate in bird company.

 

february 2001

bird sales branches reformed to introduce a new company shares policy to invite key staffs to buy the company shares for mobilizing the key staffs.  in september, hangzhou bird software co. ltd was founded and the new company shares policy was executed.

 

 

1999-2000

2000
bird sold 700 thousand mobiles phoness to gain the title of no 1 domestic mobiles phones brand.

 

july 6, 2000
the “bird stock” was on listed on the shanghai stock exchange, with raised capital of 640 million rmb.

 

february 2000
the beijing kuanli soccer team was titled “beijing bird soccer team”.

 

september 15, 1999
ningbo bird co. ltd was one of the first corporations obtained the national production license of the mobiles phones and the first mobiles phones products launched on the market with tv advertising on cctv and other media nationwide.

 

august 1999
in order to establish the independent sales and service network, the bird distribution company was founded.  since then, 28 branches and 300 representative offices were rapidly founded constituting the marketing network throughout the country.

 

april 1999

fenghua bird co. ltd reformed and named “ningbo bird co. ltd.”

 

february 5, 1999
fenghua bird co. ltd signed the contract with the french sagem company to cooperate on the technological development and product manufacturing of mobiles phones product.  on july 8th, the first production line was running and started to produce first bird mobiles phones.

 

 

1997-1998


1998
the beijing xinhua bird communications technology co. ltd was funded by fenghua bird technology development co. ltd and xinhua news agency.

 

september 30, 1998

fenghua bird co. ltd. merged with the ningbo electronic information group-the capacitor factory and the solar power plant.  ningbo electronic information group held 45% of the stock shares.
the fenghua bird academy of communications technologies was changed to fenghua bird technology development co. ltd to become the second biggest shareholder with its shares dropping from 80% to 44%. ms. yu hongyi was appointed to be the chairman and mr. xu lihua to be the general manager.

 

1998
bird broke the one million quantities of sales record to become the second largest pager manufacture.

 

1997
in this year, bird has produced 325 thousand pagers to become the largest domestic pager developing and manufacturing company.

 

 

1992-1996


1996
the r&d designed and produced the digital pager and stock pager to enlarge product portfolio.

 

may 1995

a joint venture ji-tong bird co. ltd. was founded for introduce capital and establish the electronic products quality assurance system.  during this stage, the founders of bird established fenghua bird telecommunication r&d and holds 14.7% of the stock.

 

july 1994

fenghua bird company has dramatic expanded to invest a new company fenghua bird company limited due to the determination of the factory relocating to shenzhen or staying in fenghua resulting it caused the separation of the foreign investor and the local government.

 

february 1993

on the may 1, the first bird “pager” product was born and manufactured by the first production line successfully.

 

october 28, 1992

the four founders of xu lihua, pu jie, xu xiguang and sui bo cooperated with the organization of the fenghua big bridge town to establish fenghua bird company.  four of them hold total 40% technical shares.